ABOUT US

Our Philosophy

Interlinking hearts and synchronizing emotions, we, at Mitashi weave a dream with every creation of ours. Making the recipe of life the most tingling to our senses, we add the unique ingredients of education, entertainment, innovation, creativity, feelings and dedication to serve you the best of the products, manufactured with detailed precision.


"One's philosophy is not best expressed in words; it is expressed in the choices one makes… and the choices we make are ultimately our responsibility."

Our Principles

"There are three constants in life: change, choice and principles."


Our business principles are our core values which we worship while we work.


Honesty Integrity Determination Dedication Disciplined Team Spirit Ethical Practices

TRANSPARENCY SOCIAL ACCOUNTABILITY Pursuit of Perfection Corporate Social Responsibility

Impeccability of Production Respect for All Innovation and Creativity


"Vision is the art of seeing what is invisible to others."
We at Mitashi are focussed about our vision and as a team we dedicate our efforts to the foresight of our pioneering leaders.
"To succeed in your mission, you must have single-minded devotion towards your goal." We at Mitashi blend our core values, principles and vision towards achieving the Mission of providing innovative creations catering to edutainment needs.
Our Timelines

"It's when ordinary people rise above the expectations and seize the opportunity that milestones truly are achieved."

1998
The dream of two pioneering foresighted entrepreneurs; Rakesh Dugar and Hasmukh Gada saw the limelight of reality when Mitashi was launched as a brand that provides Indian consumers with high quality education and entertainment products at an affordable price.
2004
Mitashi entered the Consumer Electronics segment and became the first company in India to launch the DIV-X DVD Player and Progressive Scan DVD Player. Mitashi marked its presence as the largest home grown DVD Player producer in the country.
2010
In 2010, Mitashi achieved a Milestone in its journey. It launched LCD and LED televisions and established itself as a producer of Fully Featured Quality Televisions. For three consecutive years, Mitashi bagged itself the honour of being awarded in the segment of producing the Best Television. The award was bestowed by AV MAX; one of the oldest and most reputed tech magazine in India.
2012
In 2012, Mitashi took its journey heads on while diving into the vibrant segment of Tablets and E-Commerce Solutions. With the constant zeal of endeavouring excellence with every innovation and creation of ours, we at Mitashi feel confident about emerging as one of the leading players in India's dream of becoming a Global Manufacturing Destination.
Our Exclusive Creations

"Innovation distinguishes between a leader and a follower."
Our Innovation includes the following brands: