Mitashi has launched its first smartphone for senior citizens, called the Mitashi Play Senior Friend, at Rs. 4,999.
As the name suggests, the Mitashi Play Senior Friend Android-based smartphone is targeted at senior citizens and packs accessibility features such as a large font dialler; large font for storing contacts and reading messages; SOS button for emergencies, and colour coded icons.
The Mitashi Play Senior Friend smartphone runs Android 4.4 KitKat and features dual-SIM support. It is powered by a 1.2GHz dual-core processor (unspecified chipset) alongside 512MB of RAM. It bears a 4-inch IPS display and comes with 4GB inbuilt storage. It sports dual cameras and supports expandable storage, however, no maximum supported capacity has been mentioned. There is no word on the battery capacity of the Mitashi Play Senior Friend smartphone, and no connectivity options have been listed.
Commenting on the launch, Adnan Chara, Vice President, Gaming, Toys and Telecom,Mitashi Edutainment Pvt. Ltd, said, “A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents and grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind. In fact, India has 5 percent of its population over the age of 65 and this in itself presents a big potential market.”
Much like the Mitashi Play Senior Friend smartphone, the Philips Xenium X2566 also features SOS button. Users can set three SOS numbers on the smartphone for emergency contacts.
On Friday, Mitashi Edutainment, a leading Indian electronics, kids and gaming industry player in India, will enter Dubai with its brand new 40 inch Smart LED TV. The TV was recently launched in India by the Rajasthan Royals, represented by legend Rahul Dravid, Pravin Tambe and Abhishek Nayar, alongwith Mr. Rakesh Dugar, Chairman & Managing Director – Mitashi Edutainment and & Mr. Hasmukh Gada – Co-founder & Director – Mitashi Edutainment.
After the runaway success of their 4K UHD LED TV in August, Mitashi is back with its newest and most exciting TV yet. The evening began with a rousing welcome to the Rajasthan Royals, followed by the company’s management revealing their plans for the future. An exciting unveiling later, the newest TVs were gifted to the lucky Royal cricketers. The 40” smart LED TV is powered with the Android KitKat version 4.4.2. It’s super slim design makes it a beautiful piece that technology that supports wireless mouse and keyboards. It’s 1920×1080 resolution ensures that the world comes alive in your living room. It has 3 USB ports with USB Movie Plug-and-Play that can play up to a staggering 27 movie formats. Time to say goodbye to your DVD player! this smart TV is probably the smartest buy you’ll make this festive season!
Speaking on the occasion, Mr. Rakesh Dugar said, “Our new smart TV reiterates our commitment towards providing cutting-edge technology to our consumers at affordable prices. Having the Rajasthan Royals launching it for us is a matter of pride, as our collection is like them in many ways, resilient and honest. We’ve worked very hard to bring this to the people. The coming months have many more such exciting products being launched. We can’t wait to share them with you!”
Mitashi has huge plans in the coming year to expand its product line and reach out to consumers in innovative ways. Mitashi Toys division has an exciting film tie-up with Bang Bang (featuring Hrithik Roshan and Katrina Kaif) that is sure to set all guns blazing. There are movie tickets, chances to meet the stars and movie merchandise that will be up for grabs. From movies to cricket, Mitashi takes its active association with cricket forward with the launch of its special edition televisions for the World Cup 2015 and IPL 8. In the ongoing Champions League, Mitashi is the sponsor of the Northern Knights. Come Diwali, Mitashi’s enticing new television campaign will launch its new TV range. With it, comes the ‘Peace of Mind’ warranty scheme, which gives consumers a 3-year full warranty that will ease all their maintenance concerns. Through the year, across 300 locations in India, you will see massive LED ‘Display Walls’ that will keep bringing the world’s colours alive for everyone. Encouraged by the splendid response they’ve received in India, Mitashi will foray into the Middle East at Gitex, the region’s largest consumer exhibition.
Friday’s launch is just the beginning of a series of sensational offerings from Mitashi. As their products get edgier, so do their pioneering ways to reach out to consumers. It’s time to buy this gorgeous piece of technology and adorn it in your homes. There’s no better way to bring the world into your living room than with Mitashi’s unbelievably real picture and sound.
The Mitashi 4K Ultra HD LED TV is reviewed by Gadget Guru and they discuss why this is the Best LED TV you can get right now.
Bring Life size Entertainment to your living room with the Mitashi 4K Ultra HD 50(127cms) Tv. A Design crafted with simplicity and perfection. The Direct LED technology provides a high contrast ratio, and sharper images thanks to the even distribution of LEDs placed directly behind the panel. With a slim and refined design, the Mitashi 4K Ultra HD TV integrates the latest technology offering a wide range of possibilities so you can experience theatre like entertainment and amazing picture quality at the comfort of your home.
Get the Mitashi 4K Ultra HD LED TV now at an attractive price of INR 1,09,990/-
Mitashi best known for their LED TV’s, has always been at the forefront of New Technologies and Innovative Products. To kickstart the New Year, Mitashi has launched a Portable Bluetooth Speaker – the ML 3000.
Whether you are at office, in the kitchen or having a fun filled day at the beach, the ML 3000 is your ultimate music companion. This Portable Bluetooth Beatbox allows you to wirelessly stream Quality Music from your Phone, Tablet or Notebook within a range of 10 meters. This beatbox is a one piece speaker system that is Great for use Indoors and Out.
The sound produced from this little beatbox is impressive; it is extremely balanced and clear and doesn’t weaken even if it is heard from extreme angles.
While it works seamlessly with Bluetooth devices, the ML 3000 come with versatile connectivity options ie USB, MMC, Aux-Input, FM, and Earphone, You can also tune into your Favorite Radio Stations anytime with Built in FM Receiver.
This compact and powerful speaker is powered with a rechargeable Battery that lets you take your music everywhere with you. The ML-3000 gives you up to 5 Hours of playtime, and the battery can be easily charged via a standard mini USB connection so you never have to stop the party.
* ML 3000: Bluetooth Beatbox
* Bluetooth- Enjoy Music Wirelessly (10 meters)
* USB/MMC Input
* FM Radio
* Rechargeable Battery- 4 to 5 Hours Playback time.
* Equalizer: USB/MMC
* Weight- 830 Gms
* Colors Available: Black and White